The Value of a Home

Coldwell Banker’s new “The Value of a Home” advertising campaign is already a hit! Have you had a chance to see the new ad yet? It will begin running this week on HGTV, ABC (during Modern Family), ESPN and others. Click on the photo below to watch. 

The Wall Street Journal did a feature about the new advertising campaign, including the voiceover by actor Tom Selleck. Click here to read the piece.

Feel free to let us know what you think! Do you think this new advertising campaign tugs at the heartstrings? Does it communicate the emotional investment of owning a home? Leave your comments and let us know!


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